The Future of Consumption AR Experience was a rapid prototype, built for crowd amusement at a joint event between Infosys and Coca-Cola. The experience was a conversation starter for how various emerging technologies could come together and augment the simple act of purchasing a beverage in the not-so-distant future. This project was my first experience managing a completely offshore team that handled the majority of development. The experience forced me to let go of trying to solve every little design challenge, something I was not formerly accustomed to. I focused on sharing and breaking down the larger vision. The result fulfills its purpose — it's an eye-catching demonstration, it demonstrates brand awareness, and it loosely illustrates possible emerging technology use cases.

The Pitch:

Retailers are enabled through product sensors communicating with IoT platforms to proactively manage products on shelf, particularly providing notice within a sell date to be removed — ensuring the consumer always gets a perfect serve. In-store retail experiences pair an individual's fitness tracker with machine learning to understand the consumer better over time, delivering extreme personalization around exercise types and nutritional needs. Blockchain enables true provenance and authenticity tracking to ensure ingredient sources, while predictive analytics provides smart suggestions based on purchase history. As smart clothing tech becomes part of daily living, technologies can connect to a digital nutritionist, picking up on what the consumer needs in the moment — diet plans, nutritional deficiencies, or feeling under the weather. AR has the power to radically change how we market to consumers, and interactive programs like Pokémon Go and Snapchat are just the beginning.